Pebble
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For wholesale distributors

Your business rules, your approval flows,configure it your way.

The modern B2B order-writing platform, built by a team that's shipped hundreds of ERP integrations and spent 10 years in wholesale distribution. Transparent pricing. Public roadmap. Rules you configure yourself.

Book a DemoView pricing →
order.babkadistributor.com
Pebble
Categories
All catalog
Bakery
Dairy
Beverage
Frozen
Babka & Co. BAB-2041
On contract
SKU 1240
$24.00/cs
SKU 1241
$24.05/cs
SKU 1242
$24.10/cs
SKU 1243
$24.15/cs
SKU 1244
$24.20/cs
SKU 1245
$24.25/cs
Cart · 2 items
Sourdough loaf · 24ct$24.00
Babka chocolate · 12ct$32.00
Total$56.00
Submit order
Built by wholesale operatorsCustomizable Rule EnginePublic roadmap
The platform

Field Reps, Buyers, Managers, in one platform.

Pick the surface your team works in, or run them together as one omnichannel order book where reps and buyers share the same catalog, the same prices, and the same rules.

Field Sales
for reps in the field
Buyer Self-Service
for buyers ordering online
Both
omnichannel · rep + buyer connected
44
↻ Repeat last
SKU 4421
Sourdough 24ct
$24.00
SKU 4438
Babka choc 12ct
$32.00
SKU 4452
Bagels evt 12ct
$40.00
CART · JOE'S MARKET
Marinara 24ct$20.00
Olive oil 6ct$24.00
Pasta 12ct$28.00
Tomato 24ct$32.00
Bread 12ct$36.00
Cheese 8ct$40.00
Total$142.00
Tablet · landscape
ORDER ENTRY
Quick-add by SKU, voice, scan, repeat-last.
A 40-line PO is finished before the customer's coffee arrives. Voice-to-line works in a noisy back-of-house. Scan a shelf tag, line is in the cart.
BrandCategoryIn StockPromo
Sourdough
$24.00$21.60
PROMO
Babka
$32.00$28.80
Bagels
$40.00$36.00
Brioche
$28.00$25.20
PROMO
Rye
$22.00$19.80
Challah
$30.00$27.00
Tablet · catalog
CATALOG
Per-customer catalog with contract pricing baked in.
Open the catalog and the price you're looking at IS the price for this account. Promo callouts surface without a click. No mental math, no surprises at invoicing.
Marinara · 24ct
SKU 4421 · contract $24.00
STOCK BY WAREHOUSE
NJ
142
TX
38
CA
0
LOT / EXPIRY
Lot #4422 · 12 casesexpires 5/18
SUGGESTED SUB
Marinara Premium · 24ct
SKU 4423 · 86 in stock NJ
Add →
Tablet · inventory
INVENTORY
Live stock, lot/expiry, customer-aware substitutions.
Out of Marinara 24ct? The system already knows Joe's accepts the 12ct as a sub. Lot codes and expiry visible at the line, not buried three taps deep.
Joe's Market 24 lines
Sunrise Foods 11 lines
Diaz Bros 6 lines
Drafts (3)
24 LINES
Marinara 24ct$20.00
Olive oil 6ct$24.00
Pasta 12ct$28.00
Tomato 24ct$32.00
Total $124.00
Tablet · multi-cart
WORKFLOW
Multi-cart, drafts, standing orders, save-as-list.
Reps move between accounts mid-day without losing a single line. Five drafts open at once, each tagged to a customer. Convert any cart to a standing order in two taps.
No connection
NEW ORDER · DIAZ BROS
Marinara 24ct$22.00
Bagels 12ct$25.00
Cheese 8ct$28.00
Yogurt 12ct$31.00
3 pending sync
Tablet · offline
OFFLINE
Full functionality without a connection.
Orders queue and sync when signal returns, no “are we online yet?” pauses. Catalog, pricing, customer history all cached. The signal bar in the basement doesn't matter.
↑ hover any card to see it expand
The differentiator

The rule engine other platforms charge you days of work to configure.

Pricing logic, customer-product authorization, geographic visibility, promotional rules, all configured in a visual builder by your admin, in minutes, with a live preview of exactly what each customer sees.

Every wholesale distributor has rules that don't fit a clean dropdown menu. Mom-and-pops in New Jersey get 25% off products within two weeks of expiration. Home Depot only sees the 20 SKUs we're authorized to sell them. Only Texas customers see the Buc-ee's souvenir collection. On most platforms, configuring rules like these means commissioning days of professional services work, and every change is another invoice. On Pebble, we enable you to build them in the rule builder, preview the result as the customer or rep would see it, and ship it the same afternoon.

SCENARIO 01
Layered pricing logic
Mom-and-pops in NJ get 25% off short-dated stock
WHEN  customer.type    = "mom-and-pop"
AND   customer.state   = "NJ"
AND   product.expires_within = 14 days
THEN  apply 25% discount on top of contract price
What the customer sees
Their normal contract price, with a callout - “Short-dated, save 25%”, on qualifying SKUs only. No code change. No ticket. No service hours billed.
SCENARIO 02
Customer-product authorization
Home Depot only sees what they're authorized to buy
WHEN  customer.id = "Home Depot"
THEN  show only products in collection
        "Home Depot Authorized" (20 SKUs)
HIDE  all other products from catalog and search
What the customer sees
A clean catalog of 20 SKUs. The rep on their tablet at the Home Depot buying office sees the same 20 SKUs. Everyone's looking at the same truth.
SCENARIO 03
Geographic catalog visibility
Only Texas customers see the Buc-ee's collection
WHEN  customer.state = "TX"
THEN  show product.collection = "Texas"
HIDE  other state-specific collections
What the customer sees
Only the SKUs that make sense for their store. Faster ordering. Fewer mistakes. Less catalog noise.
The screenshot moment

See exactly what each customer sees, before you ship.

Build the rule on the left in plain language. Impersonate any customer or rep on the right and walk through their catalog, their prices, their available promotions, exactly as they'd experience it.

RuleShort-dated discount for NJ mom-and-popsDRAFT · v3
DiscardEditSave
Rule name
Short-dated discount for NJ mom-and-pops
WHEN
Customer is in State New Jersey
AND
Customer type is Type mom-and-pop
AND
Product expires within 14 days
+Add condition
THEN
Apply 25% discount on contract price
NO CODE. NO TICKET. NO SERVICE HOURS BILLED.
Live preview
What the customer sees
LIVE
Viewing as
Smith's Corner Store, NJ
mom-and-pop · NJ · in scope
Sourdough
SKU 1240
$24.50
Babka
SKU 1241
$24.57
SHORT-DATED · −25%
Bagels
SKU 1242
$24.64$18.48
Brioche
SKU 1243
$24.71
SHORT-DATED · −25%
Rye
SKU 1244
$24.78$18.59
Ciabatta
SKU 1245
$24.85
SHORT-DATED · −25%
Challah
SKU 1246
$24.92$18.69
SHORT-DATED · −25%
Pita
SKU 1247
$24.99$18.74
Focaccia
SKU 1248
$25.06
● Smith's Corner Store sees 4 of 64 products with the 25% short-dated discount applied.
What this typically costs elsewhere
  • 01Open a configuration ticket with your vendor's services team
  • 02Receive a scope and an hourly estimate
  • 03Wait 1–4 weeks for a developer to schedule it
  • 04Pay for days of work, minor changes mean another invoice
  • 05Test on a staging environment that may or may not mirror production
What this costs on Pebble
The time it takes your admin to read this paragraph.
The math

Run the math on your own numbers.

Two calculators on the pricing page, one for field sales, one for buyer self-service, show what Pebble saves on your team, your order volume, your error rate. Default assumptions are based on what our customers typically land on; tweak them for your business.

Calculate your ROI →
ROI calculator · field sales
Number of reps32
Avg orders / rep / week48
Net annual savings
$284,160
Payback in 2.4 months
Integrations

Real-time, two-way sync with the ERPs your team already runs on.

Pebble's integration platform is ERP-agnostic by design. If your system has a well-documented API or SQL access, we connect to it. That's not a sales line, it's the work we've been shipping for the last decade.

QuickBooks
Online + Desktop. Bi-directional sync, real-time inventory & pricing.
NetSuite
SuiteTalk REST. Price levels, ship methods, AR sync.
SAP Business One
Service Layer. Multi-warehouse, lot/expiry, AR aging.
Microsoft Dynamics
365 Business Central + F&O. Territory mapping, AR.
Acumatica
REST API. Multi-entity inventory, AR & cash app.
Epicor Prophet 21
ODBC + REST. Distribution-grade pricing & AR.
Sage 50/100/300
API + SQL. Customer hierarchies, AR balances.
Your ERP, too.
If it has a documented API or SQL access, we'll integrate. We've done it for 10+ years.
BUILT TO INTEGRATE
Any ERP. Any WMS system. Any well-documented endpoint.

Our team has spent 10+ years shipping ERP integrations across food & beverage, beauty, jewelry, industrial, and apparel. We treat the integration layer as a first-class product, not a one-off engagement.

REST
OpenAPI / REST
SOAP
SOAP & XML-RPC
SQL
Direct SQL / ODBC
FILE
Flat-file & EDI
WEBHOOK
Webhooks & event streams
GRAPHQL
GraphQL endpoints
Coverage matrixCustomersItemsOrdersInventoryPricingInvoicesAR
QuickBooks●●●●●●●
NetSuite●●●●●●●
SAP Business One●●●●●●●
Microsoft Dynamics●●●●●●●
Acumatica●●●●●●●
Epicor Prophet 21●●●●●●●
Sage 50/100/300●●●●●●●
Custom ERP via API●●●●●●●
Don't see your ERP? Talk to usWe've shipped against most stacks — if it's not on the list, it's likely doable.
How we run Pebble

Three commitments we put in writing.

Order-writing software for distributors who are tired of being taken for granted.

01Principle

Transparent.

Our pricing is on the pricing page. Our roadmap is on the roadmap page. The board our team works from every day is the same one you can read on this site. Customers vote, we ship, we update. When priorities change, we say so. When you ask for something and we build it, you'll see it land.

If we change pricing, current customers stay on their existing terms for 12 months minimum. Full data export is one click, in standard formats, no fees. Your data is yours, and migration out is as easy as migration in.

View pricing →See the roadmap →
02Principle

Stable and secure by design.

Stability isn't a feature; it's the floor everything else stands on. A rep who can't write an order on a bad signal loses a sale. A distributor whose data gets corrupted loses trust. We treat both seriously.

  • Encryption at rest and in transit (AES-256, TLS 1.3)
  • 15-minute encrypted backups with 45-day retention
  • Role-based access controls and audit logs on every tier
  • Offline-first architecture so reps keep selling when the connection drops
  • Hosting on enterprise-grade infrastructure with a 99.9% uptime target
03Principle

Thoughtfully designed, battle-tested.

Every screen and flow in Pebble has been designed and battle-tested, born out of the feedback and frustrations of real reps on real routes, managers wrangling orders and pricing, and buyers fighting to place a single order.

We don't ship UX we wouldn't want to use ourselves at the end of a long day with cold hands and a dying battery. If a workflow takes a tap it shouldn't, we hear about it and we fix it. We hold ourselves to a zero-bug policy. You rely on us daily, and we take that trust seriously.

Public · Updated Apr 24, 2026

Your roadmap, open and in motion.

What we're building, in the open. A live view of what's shipping, queued, and exploratory. Shaped by customers, updated as we build.

Open the full roadmap →
Now04In active development
BuyersQ3 2026

Custom approval flows

Multi-step buyer approval workflows with nested approvers and audit trail.

184 watching+ Subscribe
IntegrationsQ3 2026

Punchout integration (cXML)

Buyer self-service via punchout from Coupa, Ariba, and Jaggaer.

92 watching+ Subscribe
InventoryQ3 2026

Multi-warehouse inventory

Real-time inventory across locations with allocation rules per customer.

247 watching+ Subscribe
MobileQ4 2026

Mobile barcode scanning

Scan-to-cart on iOS and Android, online or off.

311 watching+ Subscribe
Next04Designed, queued for build
Reporting

Custom report builder

Drag-and-drop reports for sales, inventory, and AR aging.

156 watching+ Subscribe
Sales

Quote-to-order workflow

Quote drafts, customer approval, automatic conversion to order.

203 watching+ Subscribe
Buyers

Standing orders 2.0

Recurring orders with adjustable cadence, smart substitutions, pause/resume.

98 watching+ Subscribe
Admin

Advanced permissions

Granular role-based access. Per-warehouse, per-customer scoping.

134 watching+ Subscribe
Later04Exploring, not yet committed
Intelligence

AI product recommendations

Cross-sells and substitutes based on order history and seasonality.

88 watching+ Subscribe
Intelligence

Natural-language reports

Ask in plain English, get a chart back. "Show me lapsed buyers from Q1."

142 watching+ Subscribe
Logistics

Route optimization

Delivery route planning integrated with order cutoffs and driver availability.

67 watching+ Subscribe
Inventory

Predictive inventory alerts

Restock signals based on velocity, lead times, and seasonal patterns.

119 watching+ Subscribe
FAQ

Common questions.

How much does Pebble cost?+

Public, transparent pricing. Field Sales and Buyer Self-Service each have a Starter and a Pro tier. Bundle both at Pro and take 5% off. Read the pricing page for every tier, every feature, and the full comparison table.

What ERPs do you integrate with?+

QuickBooks, NetSuite, SAP Business One, Microsoft Dynamics, Acumatica, Epicor Prophet 21, Sage, and Stripe for payments. Real-time, two-way sync. The full coverage matrix is in the Integrations section above.

How long does implementation take?+

9–14 days median, kickoff to first order. We lead it. Connect your ERP via OAuth in minutes; customers, items, and price lists sync over week one; reps go live in week two.

Can I configure pricing rules and customer visibility myself, or do I need to file a ticket?+

Yourself. The rule engine is a visual builder. Your admin configures pricing logic, customer-product authorization, geographic visibility, and promotional rules in plain language, previews what the customer would see, and ships the same afternoon. No tickets, no hourly billing.

What happens to existing pricing logic in my ERP, does Pebble override it?+

No. Pebble layers on top of your ERP's price levels. Contract pricing comes from the ERP; Pebble adds rule-based logic on top (segment discounts, short-dated promos, customer-specific overrides). Everything writes back so your ERP remains the source of truth.

Is there a contract or annual commitment?+

Your choice. Month-to-month, or annual with a discount. No multi-year lock-in, no early-termination fees, no auto-renew traps.

What happens to my data if I leave?+

You take it. Full CSV / SQL export on demand, no fees, no consultation required. Your data is yours.

Do you sell or share customer data?+

No. We don't sell, license, or share customer data with anyone. Your buyers, prices, and order history are yours.

Who is Pebble built for?+

Any wholesale distributor that wants to sell more efficiently. Pebble runs across food & beverage, beauty, jewelry, industrial, and home goods. If your reps write orders or your buyers reorder online, you're in scope.

Do my buyers need to download an app for self-service?+

Browser by default. Your buyers sign in from any device. Buyers can also download the native Pebble app for self-service if they prefer. Reps use the same iOS/Android app for the field.

What's the difference between Starter and Pro tiers?+

Pro adds custom approval flows, advanced reporting, priority support, and the bundle discount when you run Field Sales and Buyer Self-Service together. See the pricing section above for the full feature comparison.

What about AI features?+

We ship them where they earn the seat, short-dated stock surfacing, substitution suggestions, anomaly flags on orders. No AI-for-AI's-sake. Natural-language reports are on the roadmap.

Order-writing the way it should be.

30-minute demo. No slides. We'll run the rule engine on a scenario from your business and show you the math on your numbers.

Book a DemoView pricing →
No sales-call gating. Pricing and roadmap are public, demo is a working session.